Chella is the laidback-cool confidence that compliments, never competes, with your true beauty. We simplify your brow and eye be-you-ty routine with our "How to brow in 3 easy steps". 1. Fill 2. Define. 3. Highlight. We value our vegan + top performing formulas as well as cruelty-free ethics that empower you to embrace your be-you-tiful brows.