Committed for more than half a century to Creating Memories Worth Repeating®, we work daily to create wholesome, immersive entertainment experiences with soul and depth. Experiences for every generation of your family. Sometimes thrilling. Sometimes lighthearted. Always distinctive. Our award-winning theme parks, entertainment and attractions aim to inspire happiness and family bonding.
Today, we are considered the nation’s largest family-owned themed attractions corporation. As a part of the family of entertainment companies within the Herschend Enterprises portfolio, our team of more than 10,000 employees creates, develops and operates entertainment, tourism and hospitality properties that currently span 23 locations in six states.
We take great pride in owning and partnering in leading theme parks including Silver Dollar City in Branson, Missouri, and Dollywood in Tennessee’s Great Smoky Mountains of which Dolly Parton is our partner.